News & buying guides

Demand for business laptops remains cyclical, with peaks at back-to-school and at the end of the fiscal year. For a reseller, the costly mistake is overstocking ageing configurations.

Our recommendation: balance a base of fast-moving “standard” configurations (i5 · 16 GB · 512 GB), a reserve of high-value ultrabooks, and drop-ship capacity for atypical needs. The right reflex is to drive replenishment with sell-through data rather than intuition.

CPU, memory and storage are volatile-price, fast-moving references. The distributor applies strict stock discipline: a turnover target of 8 to 10 times per year and multi-source coverage.

For the reseller, volume purchasing at the right tier, combined with reliable visibility on replenishment lead times, lets you capture occasional price rises without tying up capital in references exposed to obsolescence.

Reselling licences (operating systems, office suites, security) must take place within an authorised publisher or distributor programme. Any unauthorised resale exposes the reseller to legal and financial risk.

We distribute licences only under publisher terms, with traceability of keys and rights. For a reseller account, this means verified supply, usable proof of purchase and compliance reminders for your end customers.

Placing electrical and electronic equipment on the market in France carries collection and treatment obligations (WEEE / DEEE scheme, eco-organisations, consumer information).

As a distributor, we ensure that the equipment we distribute meets these obligations and we provide our resellers with the documentation needed to demonstrate their own compliance in the event of an inspection.

Inter-company credit is the fuel of the channel: it lets the reseller pay after resale. It requires rigorous solvency analysis, capped credit limits and, often, credit insurance.

To open a reseller account on good terms, prepare your KBIS, your latest financial statements and your bank details. A clear financial position speeds up the granting of a credit limit and favourable payment terms.

Stock ties up cash but guarantees lead time; drop-ship preserves working capital but depends on the supplier. For an integrator, the answer is often hybrid.

Stock the fast-moving references of your recurring contracts, and entrust the distributor with drop-ship for high volumes and atypical configurations. You deliver fast where it matters, without tying up capital on the rest.